01 Insight → Action
Taking you from insights to action
I'm a digital service designer with 10+ years' experience. I use systems thinking and human-centred design to create digital services that actually make a difference.
02 Action → Performance
From action to performance
I'm a designer who loves my sport from the inside out, and this gives me a rare profile. I combine the performance mindset with the intuitive design process.
Biokinetics
Studied at the University of Pretoria, focused on how the body thinks, moves, performs and recovers within an individual or organisational setting, as well as sport management and corporate wellness.
Service design
A decade designing digital services across banking, enterprise systems and global health.
Athlete
Masters sprinter over 60 m and 100 m, representing the Netherlands.
03 Selected work
Work that helps people perform
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ING Wholesale Banking
Expert service designer working with delivery & product teams to execute operational and digitalisation strategy.
2025 – 2026 -
Rabobank
Transformation strategist and service designer.
2024 -
Futurice
Lead service designer in Stockholm, Sweden.
2023 -
ING Innovation Lab
Senior service designer leading research and development of new service and product concepts with a strong business case.
2019 – 2022 -
Aviro Health
Service designer for a mobile education and clinic app, serving 100K+ patients in Sub-Saharan Africa.
2018 – 2019 -
Nedbank
Service and UX designer for digital learning and chatbot design.
2017 – 2018
04 Results board
Performance metrics
Experience07
- 0111 yrsExperience in service and UX design
- 028,000 hrsOf user research
- 03≈800Workshops facilitated
- 0425+Corporate innovation projects
- 053Specialised design courses completed
- 062×Global design conferences as a speaker
- 072Master's thesis candidates mentored
Impact05
- 0130–100kUsers reached by digital products and services I helped design
- 02≈€300kCost saved by mitigating investment risk, in an internal innovation team
- 03≈30%Time saved in discovery and validation through creative research, in a product team
- 04−3 monthsDevelopment time and cost saved at a digital product startup
- 052 → 12FTE growth of a multidisciplinary design team, as co-lead